Short-Form Video Remains Powerful
Short-form videos on platforms like
Instagram Reels and TikTok continue to dominate engagement. For Australian brands,
producing relatable, bite-sized content helps boost reach and build community. Consider
behind-the-scenes moments, product showcases, and collaborative challenges to add
personality and connect with your audience.
Community-Centric Marketing
More brands are shifting focus from broad
campaigns to tailored, community-led efforts. This means prioritising direct
conversations, group chats, and branded online communities that foster two-way
interaction. Social listening tools can inform content that responds to real audience
interests and questions.
Privacy, Authenticity, and Care
Consumers are seeking brands that
demonstrate transparency and ethical marketing practices. Use clear privacy policies,
prioritise data protection, and embrace authentic storytelling. Highlighting customer
reviews, sustainable practices, and genuine behind-the-scenes content increases trust.
Results may vary with different campaign approaches.